Welcome to the World's First Great Big Vegetable Challenge! Six years ago we went on a vegetable journey of a lifetime. A 7 year year old boy named Freddie and his mother faced up to the challenge of turning him from a Vegetable-Phobic into a boy who will eat and even enjoy some of life's leafier pleasures. We ate through the alphabet of vegetables...and returned to tell the tale. Join our Great Big Veg Challenge!